PROST!
- GRÜNER VELTLINER, SAUVIGNON BLANC & ZWEIGELT
- 12.5% ABV
- KREMSTAL AUSTRIA
- LEMON SHERBET FIZZ
- NOT TOO DRY, NOT TOO SWEET
- HONESTLY, IT'S A BANGER
BEHIND THE BOTTLE -
PROST! started as a bit of an experiment — and a challenge.
Christoph Hoch realised that his vineyards in Kremstal sit on very chalky soils, similar to those found in Champagne. Curious about what that might mean for sparkling wine, he travelled to Champagne to learn from producers there, including the Tarlant family.
During this time, Benoît Tarlant made him a bet that it would be almost impossible for Christoph to make a stable pét-nat back home in Austria.
The stakes? If Christoph could pull it off, Tarlant would give him twelve barrels.
Christoph went back to Austria, made his first version of PROST!, and sent twelve bottles to Champagne for judgement. After tasting them, Tarlant admitted defeat — Christoph had done it.So Christoph drove to Champagne and picked up his prize: twelve barrels.
Want bubbles in a bundle? Check out Sparkle Baby — PROST!, Arriba, and Session Fizz together.
Certified Organic & Biodynamic
Vegan & Plant-Based Approved by The Vegetarian Society
Zero Wine Snobbery
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What is easy drinking organic wine?
Easy drinking organic wine is exactly what it sounds like — wine made from organically farmed grapes that's designed to be enjoyed without the fuss. No additives, no unnecessary chemicals, and no need for a wine course to appreciate it. At Loco, we make organic wine that fits real life: sessions with friends, festivals, dinners, or just a Tuesday night on the sofa.
What makes Loco Wines different from other organic wines?
Most organic wine brands still play by the old wine rulebook — serious labels, intimidating language, and bottles that feel like they belong in a restaurant rather than your hand at a festival. We don't. Loco sits between commercial and natural wine: organically farmed grapes, minimal intervention where it matters, and bold branding that makes the whole thing feel like it was made for you. Clean wine. Clear conscience. Zero snobbery.
Is organic wine better for you?
Organic wine is made without synthetic pesticides, herbicides, or artificial additives — so you're getting a cleaner product from the ground up. It won't cancel out a big night, but many people find organic wine sits easier than conventional alternatives. All Loco wines are also vegan friendly and approved by The Vegetarian Society, so what's in the bottle is as straightforward as it gets.
What's the difference between organic wine and natural wine?
Natural wine is a broader, less regulated term — it generally means minimal intervention from vine to bottle, but there's no official certification. Organic wine is certified, meaning the farming practices are independently verified. At Loco, we lean into organic certification because it's a standard you can trust, while still keeping our winemaking as clean and hands-off as possible. Think of us as easy drinking organic wine with the integrity of natural wine — without the unpredictability.
What are the best occasions for Loco Wines?
Honestly? All of them. Session Fizz was built for festivals, gigs, and anywhere a bottle won't survive — it's our organic canned wine and the best festival drink going. PROST! is your pét-nat for occasions that deserve bubbles without the Champagne price tag. Rizzling and The Groover are your easy drinking organic white wines for everything from garden afternoons to dinner parties. Arriba is the orange wine that surprises people in the best way. And Left on Red is the chilled red wine that works wherever reds usually fear to tread. There's a Loco wine for every moment — that's kind of the whole point.